Madeline Snow

Content Designer & UX Strategist

Melbourne, Australia

mlsnow26@gmail.com

Portfolio / LinkedIn

Content designer and UX strategist who works across the full system — product strategy, information architecture, design systems and the words that tie it together. Nine years in San Francisco shaping products used by over a billion people. Deep experience in AI governance and responsible design, 0→1 product development, and brand voice at scale.

Experience

Meta

San Francisco, CA · 2021–2026

Content Designer, Facebook

2025–2026

  • Led content design for a friends-only feed, including a suite of new connection features for new friends.
  • Built a net-new feed component to make profile updates worth sharing and responding to, within a highly-optimized design system.
  • Designed and prompt-engineered experimental AI features exploring how AI could solve friending problems, from content summarization to a stay-in-touch assistant.
  • Shipped the Friends tab to the US in early 2025, a direct initiative from Meta executive leadership.

Content Design Lead, AI Governance

2024

  • Authored the governance and risk framework for how design teams used AI in their tooling, approved by Meta design leads and adopted company-wide.
  • Designed a suite of experimental user-facing AI tools, including a social assistant and a summarization bot.

Content Designer, Messenger

2021–2024

  • Built Messenger Communities from the ground up, a public messaging product connecting people through interest-based communities — publicly launched by Mark Zuckerberg.
  • Led a two-month war-room effort to fix Community notifications, cutting volume while raising quality and reversing app-wide notification abandonment.
  • Scaled Messenger Communities to account for 30% of all Messenger sends soon after launch.

Hint Water

San Francisco, CA · 2019–2021

Lead Copywriter

  • Owned brand and creative storytelling across in-store, online and direct-to-consumer channels for a recently-rebranded challenger beverage brand.
  • Contributed to the brand’s first Super Bowl commercial as part of a broader push into mainstream awareness.
  • Helped grow Hint into the largest privately-owned non-alcoholic beverage company in the US.

Redbubble

Melbourne → San Francisco, CA · 2013–2018

Content & Social Marketing

  • Voice behind Redbubble’s social media accounts, speaking to a community of independent artists and fans over 1M strong.
  • Supported an artist-in-residence program and a learning center helping artists grow and nurture the marketplace.
  • Relocated to San Francisco in 2017 to help the brand scale beyond e-commerce as a young, developing voice.

Skills

UX Strategy Content Design Information Architecture Design Systems AI Governance & Responsible AI Prompt Design Brand Voice & Storytelling 0→1 Product Development Cross-functional Leadership

Education

La Trobe University

B. International Development · Completed 2013